Selling online to China Guide 2017

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December 23, 2016
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Selling online to China Guide 2017


Category: .

Released in September 2017

This 39 page guide is packed full of instructions for those looking to begin to sell online to China.
Authored by China Sales Co founder Robert Burns an e-commerce expert this no-nonsense guide will save your business months of research and effort.
Contains the latest information (updated Sept 2017) on China Social Media, and cross border e-commerce, payments and online advertising.


Step One: China knowledge: Learn the China playing field

  • Market Research
  • Market Size
  • Customers
  • Competitors
  • SWOT Analysis
  • Useful Links and information about China
  • Digital Marketing
  • Search Engine Marketing
  • China Social Media
  • What you need to know about We Chat
  • Know your marketing strategy & distribution channels
  • Know your main KPIs

Step Two: Build your custom China brand face and platforms

  • Build your Chinese-friendly brand face and product customization
  • Build your Chinese website
  • Build your ‘3rd party e-commerce platforms’ store
  • Build your online China-friendly store
  • Open your online payment accounts

Step Three: China POS and logistics

  • China entry and Logistics
  • China point of return & storage

Step Four: Start to sell sell sell!

  • Trade Fairs and Digital Promotions
  • Digital promotions
  • China Social Media Campaigns
  • China Search Engine Optimization

Step Five: Expand Your Market Share

  • Quality control
  • Tracking your business
  • Market watch: stay on top of your competitors
  • Basic Costs to start selling into China
  • Conclusion